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GET A DEMO MEMBER LOGIN ATHLETE SIGNUP How it Works The Hookit Approach Spontech Sport Graph™ Hookit Valuation Model Promotional Effectiveness Score Solutions Brands Sponsorship Analytics Property Discovery Sponsorship Reporting Rights Holders Athletes & Influencers Hookit Score Pro Account Rankings Resources Insights Athlete Spotlights Case Studies Podcasts News and Media About About Hookit Company News Careers Contact / Support Select Page AI-Powered Sponsorship World-leading analytics & valuation platform See it in Action AI-Powered Sponsorship World-leading analytics & valuation platform See it in Action AI-Powered Sponsorship World-leading analytics & valuation platform See it in Action AI-Powered Sponsorship World-leading analytics & valuation platform See it in Action Hookit Is Revolutionizing How Brands Maximize Sponsorship Value. “We are using the Hookit data to make smarter decisions about who to sponsor, what content to push, and when to push it in order to maximize the ROI of our sponsorship investments.” Ryan Lauder, Director of Consumer Engagement TaylorMade Golf Company Listen to our TaylorMade Podcast with Ryan Lauder “Hookit has more than paid for itself, providing several key insights that have helped inform our Global Sports Marketing strategy.” Ray Hilvert , VP Sports Marketing New Balance Listen to our latest New Balance Podcast “Even if I had $1 million to spend, I would still have to make choices about where to put it. Having this type of data at this level really helps to make those decisions.” Carrie Woodward , Global Partnerships Dir. Michelin Read the Article: Michelin Reaches Global Audience Using Authentic Messaging, With an Assist From Hookit “Vans uses Hookit to capture the true value of how social works for each of our athletes and events. For the first time, Vans can measure and prove ROI on our events and athletes on social media.” Bobby Gascon , Dir. Global Marketing / Action Sports Vans Read the Case Study : Vans proves Sponsorship ROI with $13M of Earned Media Value SPONSORSHIP IS EVOLVING… ARE YOU? GUT FEEL BASIC MEASUREMENT PERFORMANCE-BASED PREDICTIVE PROGRAMMATIC Where does your organization fit in these stages…where do you want to go? Sponsorship Solutions for Brands, Right Holders, Influencers & Athletes SPONSORSHIP ANALYTICS Evaluate Your Portfolio Leverage data to make better decisions Analyze PROPERTY DISCOVERY Find New Partners Identify & monitor potential partners Discover SPONSORSHIP REPORTING Data At Your Fingertips From formatted reports to granular data Report PRO ATHLETE & INFLUENCERS Partner Collaboration Access deeper data + tools for improvement Collaborate Why Hookit? 500K entities tracked Our Sport Graph ™ tracks every athlete, team, league, event, venue, & brand in sports as well as influencers, musicians, entertainers, fans, & more 50+ data sources & enrichments Data from every major social media platform feeds our sponsorship KPIs, audience profiles, and reporting 3B social posts each year In business since 2001, we’ve got years of historical data to provide clear benchmarks so you know what’s good $32B in value tracked and counting Industry-respected, transparent & usable valuation model gets you started on the path to sponsorship ROI What's New Sponsorship in the NBA Mar 5, 2020 | Insights Top League Partners Getting Most Value Two Months into 2020 Hundreds of brands have their hand in sponsoring different NBA athletes, teams, and the league. With all of... read more 2019 Year in Review Report: Brand Sponsorships by the Numbers Feb 24, 2020 | Insights Technology continues to revolutionize the world of sponsorship. Digital media evolves daily with no intent to stop. Artificial Intelligence is one part of that... read more The Game within The Game Feb 5, 2020 | Insights Who Won the Super Bowl from a Brand Perspective? On Sunday, February 2nd, the Kansas City Chiefs and the San Francisco 49ers took the field at Hard Rock Stadium in... read more Why Brands Should Leverage AI for their Sponsorship Decisions & Ambassador Tracking AI and machine learning make it possible for marketing professionals to improve their sponsorship, content, and digital strategies by giving them the ability to quickly collect relevant data related to the effectiveness of their sponsorship portfolio, analyze it, then apply and learn from it. Now, marketers can use a wealth of available data to strategically deliver engaging content to the right consumer at the right time through the right channel by leveraging their full sponsorship portfolio. Right now, brands like yours can use Hookit to: Identify athletes worth investing in for the future See patterns in best performing campaigns to optimize top social channels Evaluate & reward top performers Learn more about how Hookit’s AI-Powered Sponsorship platform can help your brand. How it Works Trusted by leading brands across industries We work with brands and rights holders across all major sports and esports SOLUTIONS Sponsorship Analytics Property Discovery Sponsorship Reporting Pro Account RESOURCES Blog News and Media Athlete Spotlights Insights Podcasts COMPANY About Careers Contact Support Company News Terms Privacy Policy Facebook Twitter Instagram © 2020 Hookit.com. All rights reserved. This site uses cookies to provide you with a great user experience. 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